Ciara Potter
Design-Led Strategy for Digital Impact
Design-Led Strategy for Digital Impact
Design-Led Strategy for Digital Impact
Hi, there! I'm Ciara Potter. I'm a brand and product strategist based in Cincinnati, OH building digital experiences that feel human and perform with intention. With 7+ years of experience, I guide projects end-to-end through research, creative direction, and design rooted in clarity for connection.
Hi, there! I'm Ciara Potter. I'm a brand and product strategist based in Cincinnati, OH building digital experiences that feel human and perform with intention. With 7+ years of experience, I guide projects end-to-end through research, creative direction, and design rooted in clarity for connection.
Hi, there! I'm Ciara Potter. I'm a brand and product strategist based in Cincinnati, OH building digital experiences that feel human and perform with intention. With 7+ years of experience, I guide projects end-to-end through research, creative direction, and design rooted in clarity for connection.
Hi, there! I'm Ciara Potter. I'm a brand and product strategist based in Cincinnati, OH building digital experiences that feel human and perform with intention. With 7+ years of experience, I guide projects end-to-end through research, creative direction, and design rooted in clarity for connection.
Brands & Institutions I've collaborated with:
Brands & Institutions I've collaborated with:
Brands & Institutions I've collaborated with:
Explore My Projects
Explore My Projects
My work bridges branding and user experience across digital platforms, helping brands create experiences that feel as good as they look.
P&G - Design for Global Brand Digital Communication
While confidentiality agreements limit what I can share, I've included publicly available work from one of my favorite projects: designing e-commerce visuals for online retailers like Walmart and Amazon.
Digital Brand Assets
Digital Brand Assets
Digital Brand Assets
Brand Strategy & Design Systems
Brand Strategy & Design Systems
Brand Strategy & Design Systems
Creative Direction
Creative Direction
Creative Direction
Budget Planner Finance App
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Awesome visual identities & logo(s)
Awesome visual identities & logo(s)
Awesome visual identities & logo(s)
View Project
Budget Planner Finance App
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Awesome visual identities & logo(s)
Awesome visual identities & logo(s)
Awesome visual identities & logo(s)
View Project
AutoZone - Digital Design for B2B & Customer Experience
Designed website banners for 6.1M weekly users, optimized vendor portal for 50+ vendors, and developed a rewards chatbot to automate customer support at AutoZone.
Digital Brand Assets
Digital Brand Assets
Digital Brand Assets
CX Research & UI/UX Design
CX Research & UI/UX Design
CX Research & UI/UX Design
View Project
View Project
View Project
Budget Planner Finance App
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Awesome visual identities & logo(s)
Awesome visual identities & logo(s)
Awesome visual identities & logo(s)
View Project
Budget Planner Finance App
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Awesome visual identities & logo(s)
Awesome visual identities & logo(s)
Awesome visual identities & logo(s)
View Project
Design for Meal-Kit Service
Designed a meal kit service that transforms food bank donations into nutritious, ready-to-prepare kits with recipes and nutrition education.
User Research & Design Strategy
User Research & Design Strategy
User Research & Design Strategy
Brand Strategy & Creative Direction
Brand Strategy & Creative Direction
Brand Strategy & Creative Direction
Social Media & Email Marketing Strategy
Social Media & Email Marketing Strategy
Social Media & Email Marketing Strategy
View Project
View Project
View Project
Budget Planner Finance App
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Awesome visual identities & logo(s)
Awesome visual identities & logo(s)
Awesome visual identities & logo(s)
View Project
Budget Planner Finance App
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Awesome visual identities & logo(s)
Awesome visual identities & logo(s)
Awesome visual identities & logo(s)
View Project
