Design-Led Strategy for Digital Impact
Design-Led Strategy for Digital Impact
Hi, I'm Ciara Potter, a Brand Strategist and Digital Designer creating brands and digital experiences that feel human and perform with intention. With 7+ years of experience, I guide projects from discovery to execution, combining strategic thinking with purposeful design.
Hi, I'm Ciara Potter, a Brand Strategist and Digital Designer creating brands and digital experiences that feel human and perform with intention. With 7+ years of experience, I guide projects from discovery to execution, combining strategic thinking with purposeful design.
Featured Projects
Featured Projects
My work bridges branding and user experience across digital platforms, helping brands create experiences that feel as good as they look.
My work bridges branding and user experience across digital platforms, helping brands create experiences that feel as good as they look.
BRAND & IDENTITY
CAMPAIGN & CONTENT
Proctor and Gamble
Design for Global Brand Digital Communication
Shaped retail partnership communication strategies for Walmart and Amazon; designed digital assets that illustrated product benefits and brand positioning across e-commerce touchpoints.
Coming Soon
DIGITAL & UI DESIGN
STRATEGY & RESEARCH
Homegrown Data Management System
Farmer's Market Vendor App + Mobile Wallet
Led product design for a farmers market vendor app in Rockwood, Oregon, designing an intuitive portal and digital wallet that streamlined payments and operations.
DIGITAL & UI DESIGN
STRATEGY & RESEARCH
UC DAAP | Master of Design
Design for Decisions
Policymakers need clear visuals for high-stakes decisions, but designers lack structured methods to create them. This project translates visualization theory into practical design methods.
DIGITAL & UI DESIGN
STRATEGY & RESEARCH
AutoZone
Digital Design for B2B & Customer Experience
Designed website banners for 6.1M weekly users, optimized vendor portal for 50+ vendors, and developed a rewards chatbot to automate customer support at AutoZone.
Featured Projects
My work bridges branding and user experience across digital platforms, helping brands create experiences that feel as good as they look.
BRAND & IDENTITY
CAMPAIGN & CONTENT
Proctor and Gamble
Proctor and Gamble
Design for Global Brand Digital Communication
Design for Global Brand Digital Communication
Shaped retail partnership communication strategies for Walmart and Amazon; designed digital assets that illustrated product benefits and brand positioning across e-commerce touchpoints.
Shaped retail partnership communication strategies for Walmart and Amazon; designed digital assets that illustrated product benefits and brand positioning across e-commerce touchpoints.
Coming Soon
Coming Soon
DIGITAL & UI DESIGN
STRATEGY & RESEARCH
Homegrown Data Management System
Homegrown Data Management System
Farmer's Market Vendor App + Mobile Wallet
Farmer's Market Vendor App + Mobile Wallet
Led product design for a farmers market vendor app in Rockwood, Oregon, designing an intuitive portal and digital wallet that streamlined payments and operations.
Led product design for a farmers market vendor app in Rockwood, Oregon, designing an intuitive portal and digital wallet that streamlined payments and operations.
DIGITAL & UI DESIGN
STRATEGY & RESEARCH
UC DAAP | Master of Design
UC DAAP | Master of Design
Design for Decisions
Design for Decisions
Policymakers need clear visuals for high-stakes decisions, but designers lack structured methods to create them. This project translates visualization theory into practical design methods.
Policymakers need clear visuals for high-stakes decisions, but designers lack structured methods to create them. This project translates visualization theory into practical design methods.