Design-Led Strategy for Digital Impact
Design-Led Strategy for Digital Impact
Hi, there! I'm Ciara Potter. I'm a brand and product strategist based in Cincinnati, OH building digital experiences that feel human and perform with intention. With 7+ years of experience, I guide projects end-to-end through research, creative direction, and design rooted in clarity for connection.
Hi, there! I'm Ciara Potter. I'm a brand and product strategist based in Cincinnati, OH building digital experiences that feel human and perform with intention. With 7+ years of experience, I guide projects end-to-end through research, creative direction, and design rooted in clarity for connection.
Brands & Institutions I've collaborated with:
Brands & Institutions I've collaborated with:
Hi, there! I'm Ciara Potter. I'm a brand and product strategist based in Cincinnati, OH building digital experiences that feel human and perform with intention. With 7+ years of experience, I guide projects end-to-end through research, creative direction, and design rooted in clarity for connection.
Featured Projects
Featured Projects
My work bridges branding and user experience across digital platforms, helping brands create experiences that feel as good as they look.
My work bridges branding and user experience across digital platforms, helping brands create experiences that feel as good as they look.
P&G - Design for Global Brand Digital Communication
P&G - Design for Global Brand Digital Communication
While confidentiality agreements limit what I can share, I've included publicly available work from one of my favorite projects: designing e-commerce visuals for online retailers like Walmart and Amazon.
While confidentiality agreements limit what I can share, I've included publicly available work from one of my favorite projects: designing e-commerce visuals for online retailers like Walmart and Amazon.
Digital Brand Assets
Digital Brand Assets
Brand Strategy & Design Systems
Brand Strategy & Design Systems
Creative Direction
Creative Direction
Farmer's Market Vendor App + Mobile Wallet
Led product design for a farmers market vendor app in Rockwood, Oregon, designing an intuitive portal and digital wallet that streamlined payments and operations.
Brand Strategy & Design Systems
UX/UI Design
High-fidelity Prototyping
Coming Soon
AvonDine - Service Design for Community Food Access
Led brand strategy and product design for a meal kit delivery service serving the Avondale neighborhood in Cincinnati, designing an end-to-end experience that connected residents with fresh, affordable ingredients.
Creative Direction
Production Planning & Photography
Visual Identity & Social Media Strategy
Brand Strategy & Design Systems
UX Research
Creative Direction
View Project
Creative Direction + Multichannel Campaign Strategy
Led creative production for over 20 publications, managing print, social media, and photography,
Creative Direction
Production Planning & Photography
Visual Identity & Social Media Strategy
Brand Strategy & Design Systems
UX Research
Creative Direction
View Project
Explore My Projects
My work bridges branding and user experience across digital platforms, helping brands create experiences that feel as good as they look.
P&G - Design for Global Brand Digital Communication
While confidentiality agreements limit what I can share, I've included publicly available work from one of my favorite projects: designing e-commerce visuals for online retailers like Walmart and Amazon.
Digital Brand Assets
Brand Strategy & Design Systems
Creative Direction
AutoZone - Digital Design for B2B & Customer Experience
Designed website banners for 6.1M weekly users, optimized vendor portal for 50+ vendors, and developed a rewards chatbot to automate customer support at AutoZone.
Digital Brand Assets
CX Research & UI/UX Design
AvonDine - Service Design for Community Food Access
Led brand strategy and product design for a meal kit delivery service serving the Avondale neighborhood in Cincinnati, designing an end-to-end experience that connected residents with fresh, affordable ingredients.
Brand Strategy & Design Systems
Brand Strategy & Design Systems
UX Research
UX Research
Creative Direction
Creative Direction
Coming Soon
