Work | Ciara Potter

Portfolio

I'm in the process of reformatting and updating my portfolio. Thank you for your patience as I upload more projects within the next few days.

Playbo.

Branding, Service Design, UI / UX

Designed a low-tech, community-driven toy-sharing service to foster collaboration, social development, and authentic connections among preschoolers in a high-tech world.

Opal

Visual Identity, Design, Social Media

Created digital assets, social media posts, and website mockups to refresh the startup's visual identity with modern, cohesive branding for more engagement.

AutoZone

Digital Design, UI/ UX Design, CX Research

Designed website banners for 6.1M weekly users, optimized vendor portal interactions with 50+ vendors, and developed a chatbot at AutoZone to streamline rewards inquiries, improve customer satisfaction, and automate routine support tasks.

Old Town Cape

Research, Strategy, Design

Designed a low-tech solution addressing homelessness in Cape Girardeau by creating accessible guides for low literacy, color blindness, and other barriers.

Scout Hall

Photography, Illustration

Developed promotional content for Scout Hall and Shipyard Music Festival, utilizing photography, design, and illustration to elevate brand identity and boost audience engagement.

Southeast Arrow (Coming Soon)

Creative Direction, Photography, Design

Led creative production for over 20 publications, managing print, social media, and photography, earning a 3rd Place Feature Page award from the Missouri College Media Association.