Scout Hall | Ciara Potter

SCOUT HALL

Scout Hall offers urban living, dining, shopping, and entertainment downtown.

I developed promotional content for Scout Hall and the Shipyard Music Festival, combining photography, design, and illustration to bring their brands to life and connect with their audiences.

As a photographer and designer, I created visuals for Facebook, Instagram, and the Southeast Missourian, crafting supplemental content to tell compelling stories and generate interest in local events. This approach boosted engagement, built community excitement, and highlighted the unique energy of Cape Girardeau’s entertainment scene through vibrant, eye-catching content.

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How can design improve access to homelessness resources in Cape Girardeau?

Project Year: 2022

Overview: Cape Girardeau faces a homelessness crisis, with many unaware of available resources. I designed a map, poster campaign, and brochures, placing them in high-traffic downtown kiosks to improve accessibility and awareness.

Project Duration: 3 months

Team: Ciara Potter (Lead Researcher and Designer)

Services: Photography, Illustration

Research and Planning

I start by analyzing the target audience, brand identity, and goals for Scout Hall and the Shipyard Music Festival. I develop a content strategy that aligns with their values, identifies key messaging, and determines the best platforms (e.g., social media, print) to reach their audience effectively.

Content Creation

I designed and produced content, including photography, graphics, and illustrations, tailored to tell a story in each aspect of Scout Hall. I ensured the visuals reflect the unique energy of the venues and events while maintaining consistency across all platforms.

Execution and Engagement

I launch the content across chosen channels (Facebook, Instagram, Southeast Missourian) and monitor audience interaction. I use supplemental content, like behind-the-scenes footage and event highlights, to maintain momentum, boost engagement, and build excitement.